Since the business started in 1986, Viking Optical has worked with a number of wildlife bodies and NGOs both in the UK and abroad, providing significant financial support which has assisted with the conservation of endangered bird species as well as the purchase of additional tracts of land for use as nature reserves.

The company has been a main sponsor of the British Bird-watching Fair at Rutland Water. Sadly, its future in uncertain now that the Leicester & Rutland Wildlife Trust have withdrawn their support for this event.