about us

Visualise, Believe, Deliver.

Our friendly team’s knowledgeable insight and passion to help our customers derives from their own enthusiasm for all things wildlife. Working closely with our products in both a professional and personal setting, our team is well-informed to aid you in making the right choice. 

With over 30 years in the industry, we strive to provide an exceptional experience and guarantee our customers receive value for money and quality of product. 

Blue Tit

Let's Change The Way We View The World

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Skilled Technicians in the Field

Our team of technicians can repair and service your optical equipment to maintain its performance and pristine condition.

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Offering Expert Advice

Whether you need help choosing the perfect optic for your purpose or a guide on the best places and way to use them, our team is always on hand to offer quality expertise.

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Supporting Major Brands

We’re driven to protect the environment which surrounds us, which is why we work with a number of conservation organisations including an exclusive partnership with RSPB.

about us

The Viking Optical Brand Story

Viking Optical is now one of the foremost independent optical importers and distributors in the UK. Richard Bonnet formed Viking Optical in 1986 and acquired Newbold & Bulford Ltd - an optical importer that Richard was previously managing director for - 5 years later. In 1996, the company successfully tendered an exclusive optical partnership with the RSPB and 25 years later, it’s still flourishing to this day with similar partnerships having been secured.

About us

Our Promise

We know our optics are premium because we test them ourselves. Our Viking product range maintains a consistent high quality, going through rigorous quality control procedures before being dispatched from our warehouse. We are strong advocates for appreciating our environment and the wildlife that inhabit it. Our optics are designed to promote the conservation of wildlife and we strive to make certain that this promise is communicated through our charity and conservation work.

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